Brand Concepts Limited, a prominent player in India’s fashion and lifestyle retail sector, has inaugurated a new state-of-the-art manufacturing facility in the Ujjain-Indore region. This facility will be dedicated to producing Tommy Hilfiger travel gear, reinforcing the company’s strategy to deliver premium travel products while strengthening its local supply chain network. The move marks a significant step in Brand Concepts Limited’s broader vision to localize manufacturing for premium brands and make world-class products more accessible to Indian consumers. The company, recognized for introducing leading global fashion and lifestyle brands to the Indian market, is now deepening its operational presence in the country. Mr. Abhinav Kumar, Co-founder of Brand Concepts Ltd., stated, “Having direct control over the production process allows us to maintain Tommy Hilfiger’s globally acclaimed quality standards for all products manufactured locally. By producing in India, we achieve cost efficiencies by reducing import duties and logistics expenses, enabling us to offer more competitive pricing to our consumers. The cost savings from reduced logistics and trade charges are passed directly to the consumer, aligning with our core ‘consumer-first’ value. Additionally, this approach allows us to diversify our manufacturing base beyond China, improving resilience against global disruptions. Local production also enhances our agility and shields us from abrupt import policy or tariff changes, ensuring operational stability. To further strengthen our quality commitment, we are offering an extended warranty on our travel gear range. This initiative underscores our focus on innovation, quality, and customer-driven growth while supporting India’s emergence as a global hub for premium lifestyle manufacturing.” The decision to manufacture Tommy Hilfiger travel gear locally stems from both strategic and operational priorities. It reflects Brand Concepts Limited’s dedication to innovation, uncompromising quality, and customer satisfaction while contributing to India’s positioning as a global manufacturing hub for high-end lifestyle products.