“1888 Mills champions cotton and consistently proves that natural fiber innovation meets real market needs,” noted Marcy Gang, executive account manager at Cotton Incorporated. “This collection shows cotton delivers cost efficiency and gives consumers the comfort and performance they want at prices that rival low-cost synthetics. We welcome 1888 Mills’ commitment to making the benefits of cotton accessible to more people.”

For retailers, the assortment of home textiles is value-engineered to meet aggressive opening price points while still delivering quality. It fills the “good” category in a good-better-best merchandising strategy and features:

• Bath: Lower GSM (grams per square meter) towels, engineered for softness and long-lasting loft wash after wash.
• Bedding: Soft woven 100% cotton sheets, quilts, and comforters in versatile constructions.
• Design: A range of solids, yarn-dyes, and approachable prints in muted, sophisticated tones.

The new line meets consumer demand for more natural options in value-priced bedding and bath products. With increased awareness of microplastics entering waterways during wash cycles, 1888 Mills saw an opportunity to provide a natural alternative that doesn’t compromise on price or accessibility.