Recent research further reinforced the opportunity: Sunbrella is more widely recognized than its leading competitors for attributes like quality, comfort and style. In testing, participants were pleasantly surprised to learn that the ultra-soft fabrics they loved were Sunbrella — underscoring demand for a brand they already trust, now reimagined for interiors.

Following this introduction to the trade, Sunbrella Interiors will be available at retailers in 2026. The brand is investing in a full-scale program including sampling, signage, point-of-purchase displays, training resources, and consumer-facing marketing across print, streaming, digital, and events.