“At REI, we see next-generation materials as critical to building a decarbonized future for outdoor gear,” said Ajay Chadha, director of Materials Innovation at REI Co-op Brands. “As we work toward our 2030 goals, REI Co-op Brands is investing in science-driven solutions like textile-to-textile recycling to cut emissions at the feedstock level and reduce reliance on virgin polyester. This is one of the initiatives that reflects our long-term commitment to scaling low-carbon materials and delivering real impact for our members and the broader industry.”

This agreement establishes a phased pathway for cycora integration at REI Co-op Brands: initial adoption in priority performance categories, followed by broader material integration as supply scales. In parallel, Ambercycle is expanding molecular regeneration capacity to recapture end-of-life textiles and return them to fabric supply chains — building the backbone of a lower-carbon material system.

REI believes taking climate action creates an incredible opportunity to innovate, enabling us to make products that perform better, last longer, and reduce impacts on the planet. Through its agreement with Ambercycle, the co-op seeks to continue to incorporate innovative low-carbon materials into its products as part of its broader goals to minimize its environmental impact.

“REI’s influence extends far beyond its own brand — as a co-op, it brings together a thousand outdoor brands and millions of members under one vision,” said Shay Sethi, CEO and co-founder of Ambercycle. “That makes them a uniquely powerful partner in scaling decarbonized materials. By integrating cycora, REI is helping to set a new standard for the entire outdoor industry, proving that high-performance gear and circular systems can go hand in hand.”