Hanky Panky has maintained a devoted following for nearly five decades, with one of its Signature Lace Thongs sold every 10 seconds globally. The brand is currently distributed through over 2,500 top-tier boutiques, major department stores, and e-commerce platforms.

“We are honored to partner with Crown Brands Group to carry forward the legacy of a brand that has defined comfort and quality for generations,” said Yossi Nasser, CEO of Rafar Group. “Rafar’s track record of building intimates brands like LIVELY demonstrates our ability to resonate with today’s consumer. We see tremendous opportunity to expand Hanky Panky’s reach and introduce the brand to new audiences while maintaining the exceptional comfort and quality the brand is known for.”

Hanky Panky founders Gale Epstein and Lida Orzeck will continue to play a pivotal role in shaping the brand’s future. Recognizing the importance of their creative vision, both founders will join Hanky Panky’s Board of Directors to ensure the brand’s signature aesthetic and commitment to quality remain intact.

“We built Hanky Panky on a foundation of comfort, quality, and female empowerment, and it was vital to find partners who respect that DNA,” said co-founders Gale Epstein and Lida Orzeck. “We trust Crown Brands Group and Rafar Group to steward this legacy. Their combined vision gives us great confidence that Hanky Panky will continue to thrive and innovate in this exciting next chapter.”

Wedbush Securities served as financial advisor and Morrison Cohen, and Sills Cummis & Gross acted as legal advisors to Crown Brands Group and Rafar Group. Consensus served as financial advisor and Perkins Coie acted as legal advisor to Hanky Panky.

Hanky Panky

From its namesake handkerchief lingerie collection in 1977, Hanky Panky went on to revolutionize the intimates industry by creating the World’s Most Comfortable Thong®. The brand has maintained a devoted customer following and is sold through over 2,500 boutiques, major department stores, and e-commerce platforms worldwide. Known for its signature stretch lace and commitment to comfort, Hanky Panky remains a staple in women’s intimate apparel. For more information, visit hankypanky.com.