Bata India has launched its latest women’s footwear innovation, the Victoria Ballerina, described as its most comfortable ballerina yet. Designed for women who walk with confidence and purpose, the Victoria Ballerina is more than footwear — it symbolizes strength, self-expression, and freedom of movement. Blending on-trend style, high comfort, and affordability, the collection embodies the core values of Bata’s DNA. This launch is part of Bata’s global “Make Your Way” campaign, introduced in 2024 during the company’s 130th anniversary celebrations. Ballerinas, traditionally inspired by the art of dance, have evolved into versatile everyday footwear — a reflection of movement, expression, and independence for women. The Victoria Ballerina collection highlights Bata’s dedication to empowering women by merging style, comfort, and purpose. Commenting on the launch, Badri Beriwal, Chief Strategy & Business Development Officer, Bata India, stated:
“Every day is a chance to make your way. With Victoria Ballerina, we are celebrating not only the power of the perfect shoe, but the power of women who dance through life with strength.” Victoria, beyond being a name, represents a mindset — confidence, triumph, and motion. These ballerinas are designed to inspire women to move forward and embrace life’s journey with elegance and assurance. As Bata positions the Victoria Ballerina as a shoe for modern women, it reaffirms its vision that “life is your stage — and in Victoria Ballerina, you don’t just walk. You make your way.”