
We are planning to set up our lab and warehouse with all equipment to support our Bangladeshi customer more largely
Shree Pushkar Chemicals & Fertilisers Ltd., established in 1993, is a prominent Indian manufacturer specializing in dyes, dye intermediates, fertilizers, acids, and cattle feed supplements. The company has expanded its product portfolio to over 25 products, positioning itself as a comprehensive provider for the textile effects industry. Its commitment to sustainability is evident through the launching of the DYECOL™ range of reactive dyes, designed to address environmental concerns in textile processing by reducing water and energy consumption. Additionally, Shree Pushkar produces a variety of fertilizers, including Single Super Phosphate (SSP), NPK, and Sulphate of Potash (SOP), catering to diverse agricultural needs across multiple Indian states. The company’s strategic initiatives, such as backward integration and technological upgrades, have contributed to its exponential growth and established it as a stable player in the chemical industry.
Recently Dr. N. N. Mahapatra, Business Head (Dyes), Shree Pushkar Chemicals & Fertilisers Ltd. scheduled a meeting with Textile Focus and discussed a lot of opportunities and future aspects in the dyes and chemicals sector. The conversation is given below for our respected readers.

Textile Focus: How do you consider Bangladesh as your business hub?
Dr. Mahapatra: We came to Bangladesh in 2018 and that time we launched our reactive brand DYECOL. That time we came to Bangladesh; we were very new to this market and it’s a very big market. So initially we started a little business and now within six years, we have reached a good reasonable level. We also cater to a lot of good customers in Bangladesh. As you know, Bangladesh is a very huge market. Every time there is a chance of growth. So, we are anticipating that we will come in two years and will increase our sales volume to a good quantity. So, we have different types of plans which will help us to grow more in Bangladesh.
Textile Focus: As your products have used so many factories throughout the years, what is the feedback of your customers about product qualities and services?
Dr. Mahapatra: Last six years we have been supplying some of the major customers in Bangladesh regularly. As far as quality, consistency and all this are working perfectly as per the norms. They are also catering to a lot of brands and retailers. We satisfy all their needs, what the brands and retailers want. Like we have our blue sign certification, GOTS certification, OEKOTEX, ECOPASSPORT Certifications and so on. I think it helps our customers to cater to their brands and retailers.
Textile Focus: In recent times you see there has been a massive change in the geo-political situation all over the world and the business dimension has been changed. What do you think that in the textile business with this especially in the subcontinent, it would be affected? What can you look at the situation in the coming days?
Dr. Mahapatra: You know the Russia-Ukraine war, I think it is almost two years, still it is running and still there has been affected. As well as the same with the Israel, Gaza war also it has. So geopolitical as far as the world is concerned and it is little disturbed. We are hoping that in the coming years, this type of geopolitical situation will improve. Coming 2025, we are expecting a good outcome. I think business will come normal again back to this thing position. Because I have been coming to Bangladesh for last 22 years. So, I have seen how Bangladesh has grown from a small export country to now they have reached a very big reasonable garment exporter. I think things will change and we are expecting a lot of changes in the coming years to 2025.
Textile Focus:Do you have any specific plan for the Bangladesh market?
Dr. Mahapatra: Yes, we have some specific plans for the Bangladesh market. There are some aspects which we are focusing on more. Now mainly the Bangladesh market, as they cater to all the big brands and retailers, they want some specific dyes which can solve the sustainability and innovation aspect. So, for that also we are coming out, we have already launched new products like which will save water, steam and time. These are all the main criteria for the textile industry to survive. That is one aspect, we are coming out with some sustainable new reactive dyes. Then We want to come very close to the textile industries in Bangladesh. So, that is why we are planning to set up our lab with all equipment, and all the latest lab instruments. Besides we are also planning to have our warehouse to give local support to the textile industry of Bangladesh. Then we want to have our own office to have a better interaction with the textile industries in Bangladesh. We have various plans for the future, suppose if after two years the business grows very well. Based on the situation, we have a plan to start a little sort of manufacturing in Bangladesh for reactive dye manufacturing. We have a plan but that is a second phase.
Textile Focus:So far, we have seen that your company is purely chemical-based and has a good reputation in the Indian market and set-up. What is the main strength of your company and products to penetrate the industry for a long time?
Dr. Mahapatra: See, now what presently our reactive dyes production is about 500 tons a month. So, by February 2025 we are starting up a new plant that will be adding more than 500 tons. So, it will be a total of 1000 tons a month and is double the production capacity. That plant also we are having one facility our whatever batches will take for black or navy dye; the volume will be about 35 to 36 tons in one batch. That will be more advantageous for the Bangladesh market because if anybody wants black 35 tons. We can give them in one batch instead of giving them in 5 to 6 batches. We can give one batch of that will also a very advantage a very bonus point for us. The next one is that the black and navy we are manufacturing have a low PCA as compared to our other competitors. Low PCA means para chloro aniline which is one of the band amines of the 24 band amines. Normally it comes about in the powder form it comes very less 20-30 ppm. But on the fabric, it comes to less than 5 ppm which we call non-detectable. That is why people in the textile industries in Bangladesh prefer black and navy to buy from Shree Pushkar only. The third point is that we are also planning for some specialty dyes. So, with a new chemistry and with a new technology some new dyes we are going to launch very soon in Bangladesh which will help the Bangladesh textile industry to be more quality aggressiveness will be there in the Bangladesh market.
Textile Focus: How you are balancing the costing comparing manufacturing cost and customer rate?
Dr. Mahapatra: Bangladesh is a very cost-conscious market. At the end of the day, you know the price and the cost plays a big role. Nowadays in reactive dyes you know almost everybody’s quality they are not that much different. That is why we are giving more focus to our speciality dyes. Specialty reactive dyes which can be sold at a very premium rate also. Because a lot of benefits are there from the effluent treatment from the time and saving in the process all these qualities so that is why we will launch a separate premium range of reactive dyes for this. As far as the commodity reactive dyes are concerned due to our bad size and all. Big batch if you take in our production, the price will come down. So, in that case also after two months, we can compete in the price of the commodity reactive dyes item with our other suppliers.
Textile Focus: Is there any special message for the Bangladesh industry you want to convey?
Dr. Mahapatra: Bangladesh industry is already growing and my best wishes are there for Bangladesh, the garment manufacturers or the textile manufacturers. So, this should also be more quality conscious and the main competition will be for them from the Vietnam market, Sri Lanka market and all those government manufacturing units. So, in that case, they have to be very quality conscious and they should also have all the norms in a place like all these factories, safety norms and the fire norms, all those norms they should maintain all the Bangladesh industries. I think with all these parameters I think they can be the number one in the world.
Shree Pushkar Chemicals & Fertilisers Ltd., established in 1993, is a prominent Indian manufacturer specializing in dyes, dye intermediates, fertilizers, acids, and cattle feed supplements. The company has expanded its product portfolio to over 25 products, positioning itself as a comprehensive provider for the textile effects industry. Its commitment to sustainability is evident through the launching of the DYECOL™ range of reactive dyes, designed to address environmental concerns in textile processing by reducing water and energy consumption. Additionally, Shree Pushkar produces a variety of fertilizers, including Single Super Phosphate (SSP), NPK, and Sulphate of Potash (SOP), catering to diverse agricultural needs across multiple Indian states. The company’s strategic initiatives, such as backward integration and technological upgrades, have contributed to its exponential growth and established it as a stable player in the chemical industry.
Recently Dr. N. N. Mahapatra, Business Head (Dyes), Shree Pushkar Chemicals & Fertilisers Ltd. scheduled a meeting with Textile Focus and discussed a lot of opportunities and future aspects in the dyes and chemicals sector. The conversation is given below for our respected readers.

Textile Focus: How do you consider Bangladesh as your business hub?
Dr. Mahapatra: We came to Bangladesh in 2018 and that time we launched our reactive brand DYECOL. That time we came to Bangladesh; we were very new to this market and it’s a very big market. So initially we started a little business and now within six years, we have reached a good reasonable level. We also cater to a lot of good customers in Bangladesh. As you know, Bangladesh is a very huge market. Every time there is a chance of growth. So, we are anticipating that we will come in two years and will increase our sales volume to a good quantity. So, we have different types of plans which will help us to grow more in Bangladesh.
Textile Focus: As your products have used so many factories throughout the years, what is the feedback of your customers about product qualities and services?
Dr. Mahapatra: Last six years we have been supplying some of the major customers in Bangladesh regularly. As far as quality, consistency and all this are working perfectly as per the norms. They are also catering to a lot of brands and retailers. We satisfy all their needs, what the brands and retailers want. Like we have our blue sign certification, GOTS certification, OEKOTEX, ECOPASSPORT Certifications and so on. I think it helps our customers to cater to their brands and retailers.
Textile Focus: In recent times you see there has been a massive change in the geo-political situation all over the world and the business dimension has been changed. What do you think that in the textile business with this especially in the subcontinent, it would be affected? What can you look at the situation in the coming days?
Dr. Mahapatra: You know the Russia-Ukraine war, I think it is almost two years, still it is running and still there has been affected. As well as the same with the Israel, Gaza war also it has. So geopolitical as far as the world is concerned and it is little disturbed. We are hoping that in the coming years, this type of geopolitical situation will improve. Coming 2025, we are expecting a good outcome. I think business will come normal again back to this thing position. Because I have been coming to Bangladesh for last 22 years. So, I have seen how Bangladesh has grown from a small export country to now they have reached a very big reasonable garment exporter. I think things will change and we are expecting a lot of changes in the coming years to 2025.
Textile Focus:Do you have any specific plan for the Bangladesh market?
Dr. Mahapatra: Yes, we have some specific plans for the Bangladesh market. There are some aspects which we are focusing on more. Now mainly the Bangladesh market, as they cater to all the big brands and retailers, they want some specific dyes which can solve the sustainability and innovation aspect. So, for that also we are coming out, we have already launched new products like which will save water, steam and time. These are all the main criteria for the textile industry to survive. That is one aspect, we are coming out with some sustainable new reactive dyes. Then We want to come very close to the textile industries in Bangladesh. So, that is why we are planning to set up our lab with all equipment, and all the latest lab instruments. Besides we are also planning to have our warehouse to give local support to the textile industry of Bangladesh. Then we want to have our own office to have a better interaction with the textile industries in Bangladesh. We have various plans for the future, suppose if after two years the business grows very well. Based on the situation, we have a plan to start a little sort of manufacturing in Bangladesh for reactive dye manufacturing. We have a plan but that is a second phase.
Textile Focus:So far, we have seen that your company is purely chemical-based and has a good reputation in the Indian market and set-up. What is the main strength of your company and products to penetrate the industry for a long time?
Dr. Mahapatra: See, now what presently our reactive dyes production is about 500 tons a month. So, by February 2025 we are starting up a new plant that will be adding more than 500 tons. So, it will be a total of 1000 tons a month and is double the production capacity. That plant also we are having one facility our whatever batches will take for black or navy dye; the volume will be about 35 to 36 tons in one batch. That will be more advantageous for the Bangladesh market because if anybody wants black 35 tons. We can give them in one batch instead of giving them in 5 to 6 batches. We can give one batch of that will also a very advantage a very bonus point for us. The next one is that the black and navy we are manufacturing have a low PCA as compared to our other competitors. Low PCA means para chloro aniline which is one of the band amines of the 24 band amines. Normally it comes about in the powder form it comes very less 20-30 ppm. But on the fabric, it comes to less than 5 ppm which we call non-detectable. That is why people in the textile industries in Bangladesh prefer black and navy to buy from Shree Pushkar only. The third point is that we are also planning for some specialty dyes. So, with a new chemistry and with a new technology some new dyes we are going to launch very soon in Bangladesh which will help the Bangladesh textile industry to be more quality aggressiveness will be there in the Bangladesh market.
Textile Focus: How you are balancing the costing comparing manufacturing cost and customer rate?
Dr. Mahapatra: Bangladesh is a very cost-conscious market. At the end of the day, you know the price and the cost plays a big role. Nowadays in reactive dyes you know almost everybody’s quality they are not that much different. That is why we are giving more focus to our speciality dyes. Specialty reactive dyes which can be sold at a very premium rate also. Because a lot of benefits are there from the effluent treatment from the time and saving in the process all these qualities so that is why we will launch a separate premium range of reactive dyes for this. As far as the commodity reactive dyes are concerned due to our bad size and all. Big batch if you take in our production, the price will come down. So, in that case also after two months, we can compete in the price of the commodity reactive dyes item with our other suppliers.
Textile Focus: Is there any special message for the Bangladesh industry you want to convey?
Dr. Mahapatra: Bangladesh industry is already growing and my best wishes are there for Bangladesh, the garment manufacturers or the textile manufacturers. So, this should also be more quality conscious and the main competition will be for them from the Vietnam market, Sri Lanka market and all those government manufacturing units. So, in that case, they have to be very quality conscious and they should also have all the norms in a place like all these factories, safety norms and the fire norms, all those norms they should maintain all the Bangladesh industries. I think with all these parameters I think they can be the number one in the world.