Eastman Naia^TM returned to Première Vision Paris to showcase the countless applications of NaiaTM Renew staple fibers, demonstrating their transformative potential in fashion. Known for delivering luxurious comfort, fashion-forward style, and a sustainable approach, Naia^TM Renew fibers set the standard for a more eco-conscious innovation in textile manufacturing.

Cellulosic acetate, in its usual filament fiber form, was renowned for being one of the most reliable materials for achieving that signature silky look. But with its staple version, Naia^TM added an entire world of new potential. Naia^TM Renew staple was a versatile fiber sourced from 60% sustainably sourced wood pulp and 40% recycled waste material through GRS-certified mass balance accounting, using a low-impact, closed-loop process. Designed for both woven and knitted fabrics, it blended perfectly with premium materials such as wool, cashmere, and linen to create lightweight, breathable textiles. Renowned for its durability and quick-drying properties, Naia^TM Renew staple enhanced fabrics with a skin-friendly softness that ensured superior comfort. Its low density contributed to a refined, pearl-like luster while keeping garments lightweight.

At Première Vision, Eastman Naia^TM presented a curated selection of fabrics and garments developed in collaboration with partners and brands and designed to meet the demands of today’s fashion-forward and environmentally conscious consumers. The potential of Naia^TM fibers had already inspired brands worldwide. This was evident in the numerous commercial garments and market-ready applications on display at the stand, key inspirations that showcased how Naia^TM had become a staple in shops and wardrobes everywhere. At Stand 6R30, visitors explored collections that showcased Naia^TM Renew’s ability to enhance both performance and aesthetic appeal across a variety of applications, under the motto “Sustainable Style, your way.”

Aligned with its core values for mainstreaming circularity, Eastman Naia^TM took the opportunity at Première Vision to celebrate its valuable partnerships with leading mills in Europe, recognized for their advanced textile expertise and sustainability initiatives. These collaborations supported the shift towards nearshoring, helping to reduce lead times, streamline logistics, and minimize transportation-related emissions, ultimately lowering the overall environmental footprint. Furthermore, they ensured that Naia^TM Renew staple fibers were integrated into high-quality fabrics that met the needs of today’s fashion.

Among these key partners, many of whom were present at Première Vision, was Riopele in Portugal, which had adopted Naia^TM Renew fiber to create sustainable spun yarns and high-performance fabrics. “At Riopele, through the aim of innovation and creativity, we transformed Naia^TM Renew fiber into sustainable spun yarns and created differentiating fabrics with outstanding performance,” said a spokesperson from Riopele. “This partnership with Eastman marked a major milestone in our ongoing commitment to sustainability and showcased how companies from different backgrounds could work together to create a more circular future.” Similarly, Pakipek from Turkey integrated Naia^TM Renew into its environmentally responsible women’s wear textiles.

“Through our collaboration with Eastman, Pakipek utilized acetate yarn to produce staple fiber products with exceptional softness and enhanced sustainability. This innovative blend delivered superior comfort and supported eco-friendly practices. We took pride in contributing to a more sustainable future for a better world,” said a representative from Pakipek. In response, Eastman Naia^TM confirmed: “Partnering with leading mills like Riopele, Pakipek, and many more allowed us to bring Naia^TM’s vision to life on a global scale. Together, we created high-quality, innovative textiles that combined performance, aesthetics, and responsibility, paving the way for a more circular future.”