Textiles Review |

Temple of Bel

2025-12-18T10:00:00+00:00

My machine has had to go to the repair shop and won’t be back for another 3 weeks- groan, just when I have had all this work percolating and I wanted to make a big fire quilt incorporating the ideas of the small prototype piece.

So what to do…. there is plenty of things to do, but mood and weather and inclination are another matter especially when I was planning on doing something else.So I trawled through some of the photos I took in Syria and in particular some of the motifs and patterns on marble that i found lying strewn around in the grounds of the Temple of Bel in Palmyra. I had tried painting them a couple of weeks ago- but I had left the papers in the shed, which will no longer be my studio, and condensation had dripped on the papers and made drip lines. I mucked around a little in photoshop and decided to print the motif which I had doctored a little on a sheet of paperbacked print ready silk I found the other day(it was somewhere in the place called my work room which is half in the shed and half all over the place). I was rather pleased with how the print turned out- quite desne and rich . So then I started layering ( Syria is so much about layers of history and script and impressions) and then stitching- using some cross stitch and straight stitch.It will all be hand stitched as I don’t like free machining on my other machine. I want to do some more of these pieces incorporating other patterns I found there and maybe call them Picnic Blankets for Zenobia.As Zenobia was said to be learned and gifted in languages I thought I might make a Diary of Zenobia ( in book form ) to go with the Picnic Blankets- I can see her reclining on the blankets writing her history. When I was in Perth I purcahed Alisa Golden’s Expressive Handmade Books book- plenty of ideas there for coming up with an original book.

Sheperd’s Warning Dawn

2025-12-18T10:00:00+00:00

The dawn was very beautiful this morning- an intense pink red- it backlit the trees that looked black against the light.

I have included some pages from a pomegranate journal I made last year . I started working in it but then abandoned it- probably because I went away on a trip somewhere.I always travel very light ( apart from quilts) so I only ever take one journal. Depending how long the trip is, I start a new one or just keep going in an older one if it is a short trip. In the last couple of years I have started keeping and making thematic journals, because everything used to be all over the place. I am developing a couple of themes in my work so find it easier to keep all the bits and pieces and ideas in the same journal- easier to find things afterwards. I don’t necessarily draw up any of my designs in this way, but I do play around with visual shapes and ideas- put any research I do in here- I like to find as much information as I can about subject matter. I am also working towards a solo exhibition in Munich next year anbd want the pieces to tie together in a coherent way-so that there is a progression . I like going back to places I have travelled. The first time is thrilling and exciting but I actually see more the second and third times and seem to be able to assimilate place, nuances of place and feelings better

Your Finished Object: Vanessa’s Legacy Shawl

2025-08-25T10:00:00+00:00

Your Finished Object: Vanessa’s Legacy Shawl

A full-length shawl that can fit through a wedding ring? Read how this Alaska resident processed and spun qiviut and cashmere for this sensational surprise for her daughter. A full-length shawl that can fit through a wedding ring? Read how this Alaska resident processed and spun qiviut and cashmere for this sensational surprise for her daughter. Continue reading.

Pattern and designer Hearts, Vines, and Flowers Shawl by Grace Yaskovic. Fiber Qiviut and cashmere, plus a single strand of silk thread. Preparation Handcarded. Wheel system/spindle Russian supported spindle. Singles wraps per inch Qiviut: 48; cashmere: 55. Yarn classification/weight Cobweb. Yardage used About 2,700 yards each of the three fibers carried together. Needles Size 10 (6 mm). Finished size 45” (114 cm) long; 92” (234 cm) across at bottom hem. It began with a dream in 2021. Having lived in Alaska since 1974, I have an affinity for qiviut, the soft undercoat of the musk ox. Qiviut is known for being wonderfully fine and soft, measuring 10 to 15 microns, and it is one of the warmest natural fibers on earth. Around that time, I was introduced to a woman who raises cashmere goats in Sterling, Alaska, who had a nice amount of cloud available. My creative juices started flowing as I envisioned a handspun, handknitted shawl to leave to my daughter upon my earthly departure. She cherishes all things spun and knitted, of which I keep her abundantly supplied. !assets/images/1753916290-merrill-models-shawl.jpg “1753916290-merrill-models-shawl”)The author models her finished shawl in the wintry Alaskan landscape she calls home. So the journey began. I scoured qiviut from any source I could, from hand-plucked seasonal shed (do not attempt to gather from live wild animals) to small batches of purchased cloud or roving. I purchased the cashmere cloud from the local “goat lady,” Lee Corin. I gathered my fiber in excited anticipation and armed myself with several support spindles, which I had fallen in love with since my first visit to Grandma’s Spinning Wheel—a shop of endless yarn and fibers—in Tucson, Arizona. Experiencing the knowledge that abounds within the walls of this jewel of a place is almost a spiritual experience. I find that televised sports of any kind are the perfect opportunity to engage in spinning. I have spun my way through NBA, NFL, and MLB games, plus a few golf tournaments and even a season of the Olympics. After a year, I had not only handspun 3,000 yards each of qiviut and cashmere cobweb-weight yarn, I had also enjoyed my husband’s companionship and become acquainted with several sports figures! !assets/images/1753915751-merrill-yfo.jpg “1753915751-merrill-yfo”)Detail of Lynette’s shawl, knitted with qiviut, cashmere, and silk. The task of carding, plucking guard hairs and noils, and continual refining of the fiber to usability was time-consuming. During this time, I was employed recording fuel stats in a tiny shack on the North Slope oil field of Alaska in Prudhoe Bay. I was free to occupy my spare time during the 12- to 14-hour days, seven days a week, for at least two weeks at a time in any constructive manner. I spent countless hours with qiviut spread out on a cloth, plucking guard hairs from the accumulated cloud with tweezers to acquire the necessary amount I would need to complete my project. With my fiber in hand, I completed the spinning project in just over a year, even though I still had to keep a household running! !assets/images/1753917038-merrill-shawl-back-side.jpg “1753917038-merrill-shawl-back-side”)The back side of the shawl, which can fit through a reasonably sized wedding band. Knowing how fragile the two fibers are in a cobweb weight, I decided to carry a single strand of silk thread with them for strength. I decided not to ply, allowing more air space between the yarns. My daughter, Vanessa, requested a shawl that she could wrap herself in as well as sit upon, giving her the feeling of a butterfly’s wings encircling her (her name means “butterfly”). After deciding on a suitable pattern, I chose to keep the colors natural—the result is reminiscent of woodland butterflies. I finished the garment in about three months of intermittent knitting, and, weighing 53/4 ounces (163 grams), it can fit through a reasonably sized wedding band. I am pleased to present this garment as inspiration to create your own piece of history. Have a finished object to share? Tell us about it by sending us an email here. This article was first published in Spin OffWinter 2025. Lynette Merrill is a passionate knitter, having taught herself at the age of 16. She is 71 years old (at time of publication) and has been active in guilds in Glennallen and Soldotna, Alaska. She spends her days with her husband, Rick (also retired), living the semirural Alaskan lifestyle and knitting for enjoyment and consignment.

The Evolution of Indian Bridalwear: From Tradition to Global Influence

2025-08-22T10:00:00+00:00

!assets/images/jewellyn-sir-1.jpg “jewellyn-sir-1”) By Mr. Jewellyn AlvaresHead of Department, Fashion & Costume Design Whistling Woods International Indian bridalwear stands as one of the most magnificent testaments to our nation’s rich textile heritage, representing centuries of cultural evolution, craftsmanship excellence, and artistic innovation. As someone deeply immersed in fashion design, I have witnessed first-hand how Indian bridalwear has transcended geographical boundaries to become a global phenomenon in the recent times. Indian bridalwear’s journey begins with our ancient textile traditions, where each region reflects culture and insignia through motifs and colours that enhance a distinctive bridal aesthetic. The Kanjeevaram silks of Tamil Nadu, with their lustrous gold zari work, told stories of prosperity and divine blessings. Rajasthan’s Laharia and Bandhani with Gota borders, the adornment of Benaras’ intricate weaves by brides of all cultures references the legacy of Mughal artisanship. These aren’t merely garments; they are cultural narratives woven into fabric, each stitch carrying the weight of ancestral wisdom and regional identity. The Indian bride is not just adorned with garb, Jewellry, and flowers, but a symbol of various intricacies such as deep reds symbolizing fertility and prosperity, intricate gold embroidery representing the family’s blessings, and the sheer grandeur of these garments conveying the significance of the matrimonial union and ceremony. Master craftsmen spend months creating a single bridal ensemble, employing techniques like hand-embroidery, block printing, and metallic thread work that has been perfected over generations. The evolution of Indian bridalwear gained momentum during the post-independence era, when designers began experimenting with traditional silhouettes while maintaining cultural authenticity. The 1990s marked a pivotal period when fashion designers like Sabyasachi Mukherjee, Tarun Tahiliani, and Manish Malhotra began reinterpreting bridal wear, introducing contemporary cuts, unconventional colour palettes, and fusion elements that appealed to modern sensibilities. The Indian cinema proved a catalyst to propel into the limelight what these designers were doing to revolutionise Indian Bridal wear and the Grooms weren’t left out either. Sherwanis embroidered with motifs of the love stories, double stoles almost as flamboyant as the borders and motifs of a pallu which is often the canvas of a weaver or embroiderer to display sheer mastery of craft. This transformation wasn’t merely aesthetic; it reflected India’s changing social fabric. The modern Indian bride sought garments that honoured tradition while expressing her individual personality. Designers responded by creating pieces that were lighter, more comfortable, and versatile enough to be worn beyond the wedding day. The introduction of new fabrics, innovative draping techniques, and contemporary embellishment methods revolutionized the bridal wear landscape. The digital revolution further accelerated this evolution. Advanced weaving techniques, computer-aided design, and precision embroidery machines enabled designers to create intricate patterns with unprecedented detail and consistency. However, the true genius lay in how technology enhanced rather than replaced traditional craftsmanship. Master weavers now collaborate with fashion designers to create contemporary interpretations of classical motifs, ensuring that traditional skills remain relevant and economically viable. The international fashion community’s embrace of Indian bridalwear has been remarkable. Luxury fashion houses now incorporate Indian embroidery techniques, silhouettes, and colour palettes into their collections. Hollywood celebrities donning Indian designers at red carpet events, international fashion weeks featuring Indian bridal collections, and the growing popularity of destination weddings in India have all contributed to this global recognition. The rise of social media has democratized this influence. Indian brides sharing their wedding looks on Instagram have inspired women worldwide, creating a global appetite for Indian aesthetic sensibilities. International designers now study Indian colour theory, understand the significance of our motifs, and appreciate the complexity of our draping techniques. At Whistling Woods International’s Fashion & Costume Design department, we recognize the importance of preserving this rich heritage while preparing students for a globalized fashion industry. Our curriculum emphasizes understanding traditional techniques alongside contemporary design principles. Students learn to research regional textile traditions, respect our strong heritage, collaborate with master craftsmen, and interpret classical elements for modern contexts. We encourage our students to see themselves as cultural custodians who must innovate while preserving authenticity. They study not just the aesthetic aspects of Indian bridalwear, but also its socio-cultural significance, sustainability implications, and market dynamics. This holistic approach ensures that future designers contribute meaningfully to the evolution of Indian bridalwear. The future of Indian bridalwear which is an approximated 130 billion USD valuation, lies in its ability to remain authentically Indian while speaking a global language. By incorporating sustainable practices, making gender-neutral designs, and having inclusive sizing we can make a revolutionary change in the evolution of Indian bridalwear. The next generation of designers must explore how traditional techniques can address contemporary concerns and be environmental responsibility. The thread that connects a handloom in rural India to a runway in any of the global fashion capitals is woven with tradition, innovation, and the timeless appeal of Indian aesthetic sensibilities. This is the true power of Indian bridalwear, it’s the ability to evolve while remaining eternally, authentically Indian.

Batik Beyond Borders: Craft, Community, and Eco-Fashion in Bangladesh

2025-08-21T10:00:00+00:00

Batik Beyond Borders: Craft, Community, and Eco-Fashion in Bangladesh

Share Professor Nusrat Jahan Nipa, Department of Design, Zhejiang Modern Agriculture College, China & Founder, Heritage Research and Professional Institute (HRPI) Batik is one of Bangladesh’s most cherished traditional crafts, rich in culture and community history. In recent years, it has been reimagined not just as a fashion product, but as a tool for social business, sustainable design, and women’s economic empowerment. With the global rise of eco-friendly fashion, Bangladesh’s handmade batik holds tremendous potential. Photo: Batik Print Types of Bangladeshi Batik In Bangladesh, three primary types of batik methods are practiced:

All three types are used in saris, scarves, shawls, home décor, and fashion accessories. Photo: Batik Print Process Batik Making Process The traditional batik process follows these key steps:

This hands-on process ensures every batik piece is unique. Costing and Profit Margin Here is a sample cost breakdown for a single batik scarf or sari: Natural Dyes and the Future of Eco-Fashion Natural dyeing is gaining global popularity for its sustainability and skin-friendly appeal. In Bangladesh, traditional dyes made from indigo, marigold petals, guava leaves, haritaki, henna, and tree bark are being used to replace harmful chemical dyes. Batik made with natural dyes appeals to environmentally conscious consumers in markets like Japan, Germany, Canada, and the Netherlands, making it a future-ready product for ethical fashion. Photo: Social Business and empowerment Social Business and Women Empowerment Batik is now being used as a social business model to uplift rural and marginalized communities, particularly women and youth. Key features of this model include:

This approach creates self-reliance, dignity, and sustainable livelihoods. Institutional & International Collaboration Partnerships between NGOs, design institutions, and international universities are opening up new doors through:

Such collaborations position Bangladeshi batik on the global stage. Batik is more than just fabric; it is a cultural statement, a business opportunity, and a social movement. With innovation, training, and support, the Bangladeshi batik industry can become a global symbol of sustainable craft, women’s empowerment, and creative heritage. #

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Nature-inspired materials lead the future of design and innovation

2025-08-11T10:00:00+00:00

Nature-inspired materials lead the future of design and innovation

A new wave of innovation is sweeping the materials science world, as designers and researchers increasingly look to nature for inspiration. In Japan, a promising new development is challenging the legendary efficiency of spider silk—long hailed for its unmatched strength-to-weight ratio. Scientists are exploring novel ways to replicate or even outperform spider silk’s web-spinning ability, opening the door to ultra-light, resilient fibers for various industries. One of the pioneers in bio-inspired design, Speedo, previously made waves in the swimming world with suits modeled on shark skin. These suits mimic the tiny dermal denticles found on a shark’s body, which significantly reduce drag and increase swimming efficiency. This approach revolutionized competitive swimwear and demonstrated how nature’s designs could improve human performance. In the outdoor apparel sector, Columbia Sportswear recently introduced its Omni-Heat Arctic fabric, inspired by the insulating power of polar bear fur. By mimicking the hollow, light-trapping hair of polar bears, Columbia’s new material offers superior thermal regulation for extreme cold conditions, making it a breakthrough for winter wear. From deep-sea creatures to arctic predators, the natural world continues to offer a rich catalogue of design solutions. Designers and material scientists are increasingly mining biology for answers to complex challenges in fabric development, sustainability, and performance. As bio-inspired innovation grows, the line between natural design and human engineering becomes ever more blurred, promising a future where wearable technology and nature walk hand in hand.

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Ready for Texture? Try Garneting In This New Mini-Course

2025-07-24T10:00:00+00:00

All Access Exclusive

Ready for Texture? Try Garneting In This New Mini-Course

Learn how to spin luscious handspun textures using recycled bits of yarn, silk, and more! Learn how to spin luscious handspun textures using recycled bits of yarn, silk, and more! Continue reading.

Many of us have odd bits of yarns and fibers around. They might be the small, pretty piles of snips from weaving in ends on a sweater, or they might be bundles of loom waste too nice to toss. Garneting is the process of turning yarn back into fiber. On an industrial scale, large machines can shred fabrics into fluff, but we can use typical spinning equipment for a gentler approach. All those little scraps of fiber and yarn in your stash work wonderfully for this technique, which Spin Off’s project editor, Angela Schneider, shares in her new video course, Spinning Garneted Fibers. By transforming scrap yarns back into spinnable fibers using handcards, and blending those with silk and other fiber scraps from your stash, you can add bursts of color and texture to your handspun yarns for weaving, knitting, or crocheting.

Spinning textured yarns using recycled, garneted fibers results in little flecks of texture and color in your yarns. It’s a technique that’s great for experimentation. Try cutting up several yarns from your stash, even those you aren’t sure about, to discover what types shred nicely. You might also try a solid-color base fiber and one with colors mixed in and see which results you like the best. And, don’t forget to play with different garneted add-ins, incorporating colors that pop or using a monochromatic color scheme. Here are a few of the nearly unlimited types of yarn you can create using garneted fibers.

Unapologetic pops of color and texture spun into a soft single are perfect as the weft for a cozy scarf. Angela shows the finished project in the video. !assets/images/1721412056-1721411477-img_1287garneted-yarns_edited.jpg “1721412056-1721411477-img_1287_garneted-yarns_edited”)_The white singles yarn in the center with bold flecks makes a great weft yarn or could be knitted or crocheted into a squishy cowl.

Short-staple fibers such as cotton blend beautifully with sari silk scraps to create a unique yarn for knitting, weaving, crochet, and more. !assets/images/1721322472-cotton-sliver-sari-silk.jpg “1721322472-cotton-sliver-sari-silk”)Cotton and sari silk.

Garneting isn’t just limited to handcards! Once you learn the techniques of garneting, try it on the blending board to make rolags and batts in your custom colorways. !assets/images/1751580497-schneider-blending-board-tweed-2.jpg “1751580497-schneider-blending-board-tweed-2”)Angela later used a blending board to create rolags in a colorway with overlapping gradients between the wool base and shredded rayon thrums for garnetting. Photo by Angela K. Schneider

You can always go subtle, too, and combine one or more plies of garneted yarn with a solid base as Angela did in this sample exploring browns. !assets/images/1721322670-brown-bits-textured-yarn.jpg “1721322670-brown-bits-textured-yarn”)You can also blend garneted add-ins and base fibers in subtle color combinations.

Angela discusses weaving with different blends and shows a scarf that also serves as a color and texture study. !assets/images/1721411268-garneted-yarn_woven-scarf-example.png “1721411268-garneted-yarn_woven-scarf-example”)Angela shows a color-block scarf with a range of palette explorations.

The Spinning Garneted Fibers video is designed for spinners who want to learn how to create texture in their handspun yarn and are ready to explore new color combinations, from bright pops to subtle blends. Expert spinning and weaving instructor Angela K. Schneider is here to help you learn this clever and easy technique for adding texture using garneted fibers. She’ll walk you through fiber options, preparation, and spinning and give you plenty of ideas so you can start playing with your own garneted-fiber yarns. LTM and Spin Off All Access subscribers automatically get access to this course, with two ways to watch:

Not a current All Access subscriber? Enjoy a free preview and learn more about the video here on our video website. !assets/images/1721410420-garneted-yarns_instructor-option-1.png “1721410420-garneted-yarns_instructor-option-1”)Spend some time learning a new fiber prep with Angela.

Angela’s mini-course will help you learn this clever and easy technique for adding texture using garneted fibers. With five easy-to-follow video chapters, you can learn this technique and spin your first garneted fiber yarns in an evening! Use these timecodes to jump to a specific chapter:

0:00 Introduction
1:49 Materials, Fiber Options, and Tools
5:45 Preparing and Blending Your Fibers
12:25 Spinning and Finishing Garneted Yarns

HimGra Showcases Sustainable Innovations at Bharat Tex 2025!

2025-02-13T10:00:00+00:00

HimGra, a trailblazer in sustainable textiles, is set to make waves at Bharat Tex 2025, India’s largest global textile event, taking place at Bharat Mandapam, New Delhi, from February 14-17, 2025. Recognized by the Ministry of Textiles, HimGra will be featured at the Innovation Booth in the Sustainability Pavilion (Hall No. 3), unveiling luxury sustainable fashion solutions designed for the future.

🔹 Exclusive Launch: ItalTex SRL HimGra Women’s Wear Trend Book (AW 26/27)
🔹 New Sustainable Collections: Jindal HimGra Denim, HimGra Linen, HimGra Merino, and HimGra Tussar Silk
🔹 Industry Experts in Attendance:
✅ Ms. Cinzia Chiarioni, CEO, ItalTex SRL
✅ Ms. Nishi Arora, Founder, Nivoraa
✅ Ms. Rachna Saurup, Founder, B77 Tech
🔹 Ministry of Textiles Recognition – Award Ceremony on February 15 at 5:30 PM

HimGra’s innovation is powered by wild perennial Himalayan grass, offering a zero-water, chemical-free, and low-carbon alternative to traditional fibers. The project has gained recognition from IIT Mandi Catalyst, Fashion for Good, IRMA-Iseed, and leading global brands, reinforcing its potential to redefine sustainable fashion.

The Ministry of Textiles will honor HimGra with the Textile Innovation Award on February 15 at 5:30 PM, acknowledging its pioneering contribution to sustainability in fashion. This will be followed by an exclusive networking session with top designers, buyers, and sustainability advocates. Join HimGra at Bharat Tex 2025 and witness the future of sustainable fashion! 🚀🌿 #HimGra #SustainableTextiles #BharatTex2025 #Innovation #Sustainability #FashionTech

The versatility of Naia™ Renew staple fiber in the spotlight at Première Vision Paris 2025

2025-02-12T10:00:00+00:00

The versatility of Naia™ Renew staple fiber in the spotlight at Première Vision Paris 2025

Eastman NaiaTM returned to Première Vision Paris to showcase the countless applications of NaiaTM Renew staple fibers, demonstrating their transformative potential in fashion. Known for delivering luxurious comfort, fashion-forward style, and a sustainable approach, NaiaTM Renew fibers set the standard for a more eco-conscious innovation in textile manufacturing. Cellulosic acetate, in its usual filament fiber form, was renowned for being one of the most reliable materials for achieving that signature silky look. But with its staple version, NaiaTM added an entire world of new potential. NaiaTM Renew staple was a versatile fiber sourced from 60% sustainably sourced wood pulp and 40% recycled waste material through GRS-certified mass balance accounting, using a low-impact, closed-loop process. Designed for both woven and knitted fabrics, it blended perfectly with premium materials such as wool, cashmere, and linen to create lightweight, breathable textiles. Renowned for its durability and quick-drying properties, NaiaTM Renew staple enhanced fabrics with a skin-friendly softness that ensured superior comfort. Its low density contributed to a refined, pearl-like luster while keeping garments lightweight. At Première Vision, Eastman NaiaTM presented a curated selection of fabrics and garments developed in collaboration with partners and brands and designed to meet the demands of today’s fashion-forward and environmentally conscious consumers. The potential of NaiaTM fibers had already inspired brands worldwide. This was evident in the numerous commercial garments and market-ready applications on display at the stand, key inspirations that showcased how NaiaTM had become a staple in shops and wardrobes everywhere. At Stand 6R30, visitors explored collections that showcased NaiaTM Renew’s ability to enhance both performance and aesthetic appeal across a variety of applications, under the motto “Sustainable Style, your way.” Aligned with its core values for mainstreaming circularity, Eastman NaiaTM took the opportunity at Première Vision to celebrate its valuable partnerships with leading mills in Europe, recognized for their advanced textile expertise and sustainability initiatives. These collaborations supported the shift towards nearshoring, helping to reduce lead times, streamline logistics, and minimize transportation-related emissions, ultimately lowering the overall environmental footprint. Furthermore, they ensured that NaiaTM Renew staple fibers were integrated into high-quality fabrics that met the needs of today’s fashion. Among these key partners, many of whom were present at Première Vision, was Riopele in Portugal, which had adopted NaiaTM Renew fiber to create sustainable spun yarns and high-performance fabrics. “At Riopele, through the aim of innovation and creativity, we transformed NaiaTM Renew fiber into sustainable spun yarns and created differentiating fabrics with outstanding performance,” said a spokesperson from Riopele. “This partnership with Eastman marked a major milestone in our ongoing commitment to sustainability and showcased how companies from different backgrounds could work together to create a more circular future.” Similarly, Pakipek from Turkey integrated NaiaTM Renew into its environmentally responsible women’s wear textiles. “Through our collaboration with Eastman, Pakipek utilized acetate yarn to produce staple fiber products with exceptional softness and enhanced sustainability. This innovative blend delivered superior comfort and supported eco-friendly practices. We took pride in contributing to a more sustainable future for a better world,” said a representative from Pakipek. In response, Eastman NaiaTM confirmed: “Partnering with leading mills like Riopele, Pakipek, and many more allowed us to bring NaiaTM’s vision to life on a global scale. Together, we created high-quality, innovative textiles that combined performance, aesthetics, and responsibility, paving the way for a more circular future.”

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Love Beyond Limits: Huts & Looms Redefines Valentine’s Day

2025-02-12T10:00:00+00:00

Huts and Looms, one of India’s fastest-growing artisan-first handloom marketplaces, is thrilled to announce its Valentine’s Day campaign, ‘Love Beyond Limits’. This initiative redefines love beyond conventional boundaries, embracing friendships, self-love, family, and relationships in all forms. The campaign is a unique, user-driven experience that combines fashion, inclusivity, and storytelling, allowing customers to celebrate their personal expressions of love. Participants can style their sarees, capture their special Valentine’s moment, and share their pictures on Instagram with the hashtag #LoveBeyondLimits. The most inspiring submissions will be featured on the Huts & Looms website for a month, offering customers the exciting opportunity to become the face of the brand and be part of a larger movement. Jaya Saha, Co-Founder of Huts and Looms, expressed her excitement about the campaign, stating, “Love is more than just a romantic gesture—it’s the quiet strength of friendships, the warmth of family, and the joy of self-love. Through ‘Love Beyond Limits,’ we hope to create a space where everyone feels seen and celebrated.” As a special Valentine’s treat, Huts and Looms is offering an exclusive Buy 2, Get 1 Free offer on sarees—because love is best when shared. Additionally, all orders placed between 10th–14th February 2025 will come with a special Valentine’s booklet filled with exciting surprises, inviting customers to engage with the campaign in a more meaningful way.

Huts and Looms is a rapidly growing artisan-first handloom marketplace dedicated to the socio-economic upliftment of artisans. The brand merges traditional craftsmanship with contemporary aesthetics, making handwoven fashion an accessible and sustainable choice. Since its establishment in 2020, Huts and Looms has been on a mission to bridge the gap between rural artisans and modern consumers, ensuring that India’s rich textile heritage thrives in today’s world. Join us in celebrating love beyond limits—because every story deserves to be told. 💖