Nashville, Tenn. — The first Bed Bath & Beyond Home store under management by The Brand House Collective is scheduled to open here Aug. 8.

“We’re proud to reintroduce one of retail‘s most iconic names with the launch of Bed Bath & Beyond Home, beautifully reimagined for how families gather at home today,” said Amy Sullivan, CEO of The Brand House Collective, formerly Kirkland’s Inc.

“This isn’t just a store, it’s a fresh start for a brand that means something special to so many families,” she said. “With Bed Bath & Beyond Home, we’re delivering on our mission to offer great brands, for any budget, in every room. It’s a powerful addition to our portfolio and a meaningful step forward in our transformation.”

See also:

• Kirkland’s rebrands to reflect its new retailing strategy
• Kirkland’s brings on new leaders as part of brand transformation

To celebrate the grand opening in Nashville, Bed Bath & Beyond Home is bringing back its storied coupon, which will be available at the store, and is encouraging customers to bring in legacy Bed Bath & Beyond coupons that the retailer will honor. The first 25 customers who make a purchase will receive The Beyond Bed, a 10-inch memory foam queen mattress valued at $226.99.

At its recent annual meeting, shareholders approved the name change from Kirkland’s Inc. to The Brand House Collective. The company has also changed its stock ticker symbol to TBHC, effective July 29.

The Brand House Collective manages a portfolio of brands including Kirkland’s Home and Beyond Inc.‘s Bed Bath & Beyond Home, Bed Bath & Beyond, buybuy Baby and Overstock as well as its e-commerce sites.