Chagrin Falls, Ohio – Coming off double-digit sales growth last year, Naturepedic is positioning itself to exceed its year-over-year sales numbers this year.

The organic mattress and top of bed brand has added a new position to its leadership team with the appointment of Arin Schultz  to chief growth officer. Schultz, who joined the company in 2014 as a senior sales account manager, has led the family-owned company’s sales activities since 2021.

In his new position, Schultz oversees marketing, sales, physical retail, customer service and public relations. He is also involved in Naturepedic’s research and development, inventory and purchasing decisions. Across these roles, he will guide the company’s team of 62 employees.

The company said last year it set record sales and growth, opened eight corporate-owned, branded stores and continued its double-digit, year-over-year sales growth trend that started in 2019.

“Arin is a strategic leader in every sense of the term: He’s intentional with every decision and dedicated to the company’s overall success,” said Jason Cik, co-founder and chief operating officer at Naturepedic. “After 10 years of dedicated service to Naturepedic’s growth, we’re proud to offer him this position to continue the brand’s upward trajectory.”

Schultz led Naturepedic’s 2024 retail expansion strategy across the U.S. to capture the direct-to-consumer market and to establish Naturepedic as an omnichannel resource. This strategy, Naturepedic said, resulted in increasing its retail footprint to more than 30 stores at the close of 2024 and a 10% to 15% boost in web traffic for cities with new store openings. He also oversaw Naturepedic’s 2024 top-of-bed introduction.

Schultz told Furniture Today that he sees continued growth for Naturepedic as consumers continue to gravitate toward organic products for their homes, and as the company remains focused on its customers, honing its digital strategy and staying true to its promise of delivering organic sleep products to the marketplace.

“We’ve been flying under the radar,” Schultz said. “I’d rather be the Trojan horse in the mattress industry and take a lot of people by surprise. We’re scaling as fast as our growth allows us to right now.”

Schultz credits the Cik family for building a strong foundation at Naturepedic throughout the years. “We have a lot of die-hard customers that we have built over the years,” he said. “We’re absolutely killing it right now.”

In a climate where a lot of mattress companies are struggling, Schultz said Naturepedic wrapped up a strong 2024 that delivered double-digit growth across its direct-to-consumer and wholesale channels.

He attributes much of that growth to the company’s focus on the basics with enhanced Google strategy to drive business through SEO, organic and paid social strategies and strong partnerships with influencers that love the brand.

Looking ahead to this year, the company has earmarked another double-digit growth year, and Schultz said sales are tracking ahead of 2024.

“I am expecting a  lot of growth in new products this year, and we’re still continuing our retail expansion,” he said, adding that the Naturepedic is set to open its 30th store this year in Nashville, Tenn. “Our stores are serving our retail partners well by creating additional brand awareness. We remain true to our commitment of not moving into a market and taking over; instead, we are very focused on helping build the market for our partners.”

To assist in that promise, Naturepedic is building out its buy local messaging through its digital messaging and social media channels to drive consumers into its more than 150 retail partners’ stores.

“The mattress industry has reached a tipping point, with consumers valuing quality and sustainability more than ever before” Schultz said. “As we continue to expand our reach, consumer education will remain at the forefront of Naturepedic’s marketing strategy to align with our ongoing commitment to transparency and certified organic, chemically safer products.”

See also:

• Naturepedic expands organic pillow lineup by 3
• Naturepedic’s new product category is certifiable – literally

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