myTrident, the flagship home décor brand of the Trident Group, has launched its festive campaign with an innovative 3D out-of-home (OOH) activation featuring brand ambassador Kareena Kapoor Khan. The campaign has gone live across 15 major Indian cities, including Delhi, Mumbai, Bengaluru, Bhopal, Ludhiana, and Amritsar, strategically covering arterial roads and key junctions. The high-impact 3D billboards, including the striking display near NH8 Ambience Mall in Gurgaon, showcase myTrident’s signature collections and highlight the brand’s commitment to design, innovation, and everyday luxury. With Kareena Kapoor Khan as the face of the campaign, the visuals bring together elegance and creativity, strengthening consumer connection through immersive storytelling. The festive activation emphasizes bold design, exquisite product showcases, and large-format creativity, reinforcing myTrident as a trusted choice for home décor. By targeting busy metro and Tier-1 markets, the OOH rollout aims to capture millions of eyeballs during the peak shopping season, increasing both visibility and consumer engagement. Commenting on the campaign, Rajneesh Bhatia, CEO, myTrident, said:
“Festive seasons in India represent not only celebrations but also key consumer decision-making moments around home and lifestyle upgrades. Our 3D OOH campaign with Kareena Kapoor Khan is a strategic investment in brand visibility. By positioning myTrident in high-footfall locations, we are enhancing brand recall, equity, and inspiring consumers to reimagine their homes with elegance and comfort.” This campaign forms part of myTrident’s wider 360-degree festive marketing strategy, spanning digital, television, and print media, aimed at driving brand recall and strengthening consumer engagement.