Dallas – Bedding brand Ida Mae Home is debuted more than a dozen new bedding sets at last week’s WESA (Western and English Sales Association) show in Dallas.

Kristen Kiseljack, who founded the company in 2020, said she’s hopeful the company’s Made in the USA message will resonate with buyers.

“My hope is to connect with buyers who share our love for Made in USA quilted pieces that feel both authentic and elevated,” said Kiseljack. “This market, we’re introducing new collections inspired by western icons and whimsey, ditsy florals and classic, vintage quilt designs. It’s all about creating a home that tells a story.”

Kiseljack launched the brand as a nod to her grandmother, a feisty country girl with a lot of grit and a love of quilting. The company has its manufacturing and offices in southwestern Fort Worth, Texas. Every item is printed, quilted and sewn in Texas which allows for a four-to-six-week turnaround time from order to shipment.

Although the company also does well with vintage, coastal and modern offerings, Kiseljack said there is a heart for the western lifestyle.

New offerings include traditional quilting, beautiful florals of the west, equine, donkeys and Texas longhorns; Christmas is covered with the vintage cowboy Santa. New bedding sets include Leilani Leopard, Leopard Print, Helen Maya, J-Marlin Fish, Flamingo, Fernscape, Charlotte, J-Cane Lattice, Palm Tree, Millie Snake, Jungle Canopy and Monkey Icon.

Ida Mae sells items on its own website and through established boutiques across the country.  The brand also debuted some products in Dillard’s this past spring.