Dallas — HiEnd Accents, a source for everyday luxury home textiles, has appointed Elizabeth Orth-He, part of the founding family’s second generation, as director of business development.

In her new role, Orth-He will oversee the territory sales team and lead HiEnd Accents’ trade show strategy.

“We’re thrilled to have Elizabeth on board to strengthen our sales efforts and enhance how we engage with our valued partners,” said Cynthia Zheng, CEO. “Her blend of analytical expertise and strong leadership skills will help us evolve in ways that benefit both our dealers and the consumers who love our products.”

Prior to joining HiEnd Accents, Orth-He worked at McKinsey & Co. She earned her Ph.D. in chemical biology from Cornell University and her Bachelor’s degree in Chemical Engineering from The University of Texas at Austin.

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