

Sun Valley, Calif. – Fashion bedding specialist Hallmart Collectibles appointed Jeff Gonzalez as its new vice president of sales, effective immediately.
Gonzalez brings with him over 25 years of experience in the industry, including his most recent position as director of sales at Surya. His career includes significant roles at KAS Rugs and Nourison, where he successfully developed company’s area rug business as well as Latin America markets and fostered robust client relationships.
“We are truly excited to welcome Jeff to the Hallmart family. We look forward to the continued success and innovation that Jeff will bring to the role,” said Jesse Galili, Hallmart’s principal.
Gonzalez said he is eager to embark on this new journey within the fashion bedding industry, noting the similarities between this field and his extensive experience in the rug business.
“He believes that this transition represents a natural progression for his career and is enthusiastic about contributing to the success of our team,” said Galili.
The company’s New York City showroom is located at 307 5th Ave., Suite 1400. Its High Point Showroom is located at IHFC H-245.