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Home News Decathlon partners with French footballer Antoine Griezmann

Decathlon partners with French footballer Antoine Griezmann

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Decathlon partners with French footballer Antoine Griezmann

Decathlon has strengthened its key role in the world of football by becoming the official supplier of Antoine Griezmann's boots, designed by its specialist label Kipsta. In doing so, Decathlon continues its strategic ambition to forge major partnerships with top-level athletes, further enhancing its technical expertise and mission to continuously improve performance.

"I am thrilled to join Decathlon as an ambassador for a brand that embodies key values for me. By making football accessible to everyone through inclusive, innovative, and high-performing products, Decathlon allows people to experience the magic of this universal sport that I’ve had the joy of playing for over 20 years now. This new adventure is truly inspiring for me, as it offers me a unique opportunity to directly contribute to the co-creation of products that I will use on the field, including boots that push the boundaries of performance even further,” said Griezmann.

Decathlon has partnered with football star Antoine Griezmann, making him the official supplier of his boots through its Kipsta label.
The collaboration aims to enhance performance through co-designed products, combining Griezmann's expertise with Decathlon's commitment to innovation.
This partnership strengthens Decathlon's presence in elite football.

This partnership with Griezmann represents a significant step in positioning Decathlon as a key player in the highly competitive world of elite football while reinforcing its commitment to sporting excellence, innovation, and the promotion of positive values, the company said in a press release.

This new collaboration with Antoine Griezmann — universally recognised as one of the most precise and technical players of his generation — once again demonstrates the brand’s dedication to providing expert products for its customers. Through genuine co-design efforts with the Atletico Madrid forward, Kipsta continues to push the boundaries of performance.

“This partnership reflects our ambition to collaborate with individuals and teams who embody the values we hold at Decathlon. Griezmann, one of the best football players in the world, brings an energy that resonates deeply with who we are as a brand. For him, sport has always been an outlet for play and his dynamic presence on the pitch showcases the energy, connection, and fun he brings to the game. His authenticity and humility, both on and off the field, reflect a personality that inspires not just world champions but anyone who loves the game. These shared values and his unique ability to connect with people make this partnership a perfect match, as we aim to celebrate the true spirit of sport together." said Céline Del Genes, global chief customer officer at Decathlon.

This collaboration between Griezmann and Decathlon also opens up a new era for the label, as the player will take part in a co-creation process for products he will wear and that will be available in stores.

"When a world champion meets a world leading sports brand, it creates a unique partnership that sets new standards in product design and innovation. Griezmann’s involvement in the co-creation process will play a pivotal role in shaping the future of our products. By integrating his insights and feedback, we aim to continuously refine and innovate, delivering high-performing products not just for professional athletes but for all passionate and demanding players,” said Frédéric Boistard, football leader at Decathlon.

Fibre2Fashion News Desk (RR)