“Dickies is one of the most authentic, resilient brands in global apparel,” said Joey Gabbay, CEO of Bluestar Alliance. “Its 100+ years legacy rooted in workwear has evolved to be fully embraced by fashion, skate, and streetwear communities, while still providing the trusted quality and materials necessary for safety and medical professionals worldwide. Dickies is the perfect addition to the Bluestar Alliance portfolio and an outstanding platform for incremental growth in denim, footwear, and lifestyle. We believe that with our global network and operating scale we can take Dickies to new heights around the world.”

“We’re pleased to welcome Dickies to the Bluestar Alliance portfolio and build upon its powerful legacy across streetwear and workwear,” said Ralph Gindi, COO of Bluestar Alliance. “As we continue shaping Bluestar Alliance into the leading global youth-luxury brand group, Dickies represents a perfect balance of authenticity and cultural relevance. Leveraging our deep network of licensees, retail partners, and brand architects, we’ll accelerate Dickies’ growth across new categories and audiences while ensuring it remains a symbol of craftsmanship and creativity for the next generation.”

Under Bluestar Alliance’s ownership within the youth luxury portfolio, Dickies will enter a new phase of expansion, leveraging the company’s infrastructure and proven model of strategic partnerships, design innovation, and omnichannel distribution to scale globally with a retail and partner-first mindset. This approach will allow the brand to extend its reach by introducing new categories including denim, footwear, and elevated lifestyle offerings; collaborating with culturally relevant street, skate, and fashion brands; and expanding its global footprint in the EMEA and APAC regions, with a specific focus on Germany, Japan, South Korea, and the UAE; while preserving the authenticity and heritage that define Dickies’ legacy.

Bluestar Alliance is actively looking to bring established brands with strong heritage and loyal communities into its ecosystem and growing international brand portfolio.