North Brunswick, N.J. – In a move designed to simplify its natural mattress brand Harvest Green, Bedding Industries of America has streamlined the collection to feature three models instead of five.
The collection has also been given a new look with higher-end fabrics. The new look will be unveiled at the winter Las Vegas Market, Jan. 26-30.
Greenguard Gold certified and made domestically without synthetic foams or chemical fire retardants, the Harvest Green collection includes certified organic Dunlop latex, wool and cotton, as well as a pressure relief coil system. New, higher-end organic cotton fabrics are being used for the cover to offer a more upscale and more natural look.
The three-mattress lineup is available in Essentials, Original and Pillow-Top models for a more simplified presentation for retail sales associates and consumers.
“In the five years since the original launch of our Harvest Green collection, we have seen consumers continuously gravitate toward all-natural sleep components,” said Jared Carlitz, CEO. “That, combined with feedback from our dealers, who told us they see more and more opportunity on this front led us to re-launch this line. Keeping our lineups easy to understand, while including natural materials and components is very important to us, and this is a logical step on our path to greater sustainability.
Mattresses in the collection are designed to retail between $1,099 and $2,499 in queen and will be shown in Bedding Industries of America’s Las Vegas showroom, B-1118.
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