New York – Bed Bath & Beyond Inc. rang the opening bell at the New York Stock Exchange today, commemorating its new corporate name and ticker symbol.
The shift from Beyond Inc. to the new corporate identity officially took effect Aug. 29 and represented the latest rebrand for what was once the Overstock Inc. company. After Overstock acquired the legacy Bed Bath & Beyond intellectual property in June 2023, it rebranded as Beyond Inc. that November.
The business now comprises bedbathandbeyond.com, a Bed Bath & Beyond Home store (with more slated to open), buybuybaby.com, overstock.com, and other related brands and websites as well as a blockchain asset portfolio.
“Today’s bell ringing marks more than a name change, it marks a new chapter of growth,” said Marcus Lemonis, executive chairman and principal executive officer. “Our focus is clear: to deliver a seamless shopping experience that combines the strength of our online platforms with the excitement of new store openings nationwide over the next 24 months.”
See also:
- Reimagined Bed Bath & Beyond set to debut, coupons included
- Bed Bath and back again: Beyond reverts to familiar name, stock symbol
Lemonis added, “This evolution is built on a strong balance sheet designed for growth, with asset performance and profitability serving as the cornerstone of our strategy. By pairing financial strength with an iconic family of brands, we are creating a sustainable business for employees, customers, and shareholders alike.”