Murray, Utah — Beyond Inc. is going back to its roots, changing its name and stock ticker to reflect its more well-known identity: Bed Bath & Beyond.
Effective Aug. 29, the company will change its corporate name to Bed Bath & Beyond Inc. and its stock will trade on the New York Stock Exchange under the symbol BBBY. It will continue trading under BYON through the close of market Aug. 28.
“Our name change is highlighting one of the most valuable pieces of intellectual property that investors and consumers know today,” said Marcus Lemonis, executive chairman and principal executive officer, “and does not change our intense focus on growing revenue, achieving profitability in the near team and monetizing valuable blockchain assets.
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“We remain laser focused on growing the Bed Bath & Beyond brand, building Overstock.com back to a billion-dollar nameplate and unlocking value within our blockchain assets, particularly tZERO and GrainChain.”
Bed Bath & Beyond has begun its physical retail comeback with the first conversion of a Kirkland’s Home store to a Bed Bath & Beyond Home unit in Nashville in July. Over the next 24 months, additional conversions of Kirkland’s locations into small to mid-size Bed Bath & Beyond and Buybuy Baby stores are planned. The company continues to operate the Bedbathandbeyond.com platform as well as part of its brand renewal.