A horizon of excitement for the 49ers and Levi’s® Stadium

The partnership extension arrives at a pivotal moment, as Levi’s® Stadium prepares to host an exciting lineup of global football and soccer events in 2026. These are set to elevate the stadium’s international profile and offer unparalleled opportunities to engage with fans from around the world.

Over the course of the partnership, Avery Dennison and the 49ers aim to add personalized ball engraving services to the gameday experience. These custom, unique footballs will celebrate fans’ experiences at Levi’s® Stadium and history as members of the team’s loyal fanbase.

Additionally, Avery Dennison is leveraging its atma.io connected product cloud platform to enable the 49ers to transition from traditional brand awareness marketing to a new era of digital connection between the fan, the sponsor and the team. This enables deeper engagement, data-driven insights and dynamic brand experiences uniquely tailored to every fan’s journey.

Future-focused innovation pipeline

The move also establishes a framework for continuous innovation, ensuring the program remains at the forefront of sports technology. This includes expansion through existing 49ers sponsors, exploring new possibilities for digitally-enabled experiences by extending smart technology beyond traditional merchandise to create even more opportunities for fan engagement.

In addition to its work with the 49ers, Avery Dennison has established an impressive portfolio collaborating with the 2025 championship-winning Philadelphia Eagles, as well as the NBA’s Cleveland Cavaliers. Partnerships also span the NHL and MLB and include collaborations with leading soccer leagues across the globe, such as the English Premier League, LaLiga, Liga Portugal and MLS, as well as Spanish and European powerhouse Real Madrid.

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