Macy’s Inc. (NYSE: M) announced that Barbie Cameron has been appointed Chief Stores Officer of Macy’s, effective February 16. Barbie most recently served as the senior vice president and regional director of stores, East Region and had been the interim Chief Stores Officer since August. She reports to Adrian Mitchell, Chief Operating Officer and Chief Financial Officer, Macy’s, Inc.

In this role, Barbie leads the store operations across Macy’s nameplate, from flagships to small format stores and its call center operations. Barbie will spearhead initiatives to modernize Macy’s, improve the shopping environment and elevate the customer and colleague experience, as outlined in the company’s Bold New Chapter strategy, Macy’s, Inc.’s three-year plan designed to achieve sustainable profitable growth.

“Barbie is an experienced retailer and has built a strong track record during her 37-year career at Macy’s. I am confident that her deep understanding of our customer will continue to drive the Bold New Chapter strategy forward by improving in-store experiences and modernizing Macy’s for today’s consumer. I look forward to continuing to work closely with Barbie and our talented team of Store leaders and colleagues,” said Mitchell.

Barbie started her career at Macy’s as a sales manager and quickly advanced to store manager. She has held numerous leadership positions across Macy’s, including roles in merchandising execution and buying. In 2020, she was named senior vice president and regional director, East Region. Her strong business leadership and talent development skills helped navigate the organization during a constantly evolving retail landscape.

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Fibre2Fashion News Desk (RM)